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Foot Locker challenges fans to compete against the clock in pitch black in hunt for trainers

To celebrate the launch of its Triple Black Collection, Foot Locker devised The Triple Black Challenge Game where players could win a pair of limited edition trainers from the collection.

Foot Locker challenges fans to compete against the clock in pitch black in hunt for trainers

Foot Locker challenges fans to compete against the clock in pitch black in hunt for trainers

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The video from production company Found shows that those brave enough to take on the challenge were 'led' into a dimly-lit central chamber with nothing but a voice to guide them through the game, and asked if they were afraid of the dark before being plunged into complete darkness. 

Participants felt their way around several rooms in the dark for the trainers - inevitably, they were not on their own with booby traps galore to make their search for the sneakers that much harder.

Lying in wait were a bees room with disconcerting sound effects, a balloon chamber, an installation room with a mixture of real and fake limbs protruding from the walls and a final corridor filled with polystyrene balls, wind machines and strobe lights creating a dizzying vortex

Once the trainers were located, fans had just 10 second to escape to safety. 

Brand: Foot Locker 

Agency: AMV BBDO

Production company: Found

This article was first published on marketingmagazine.co.uk

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