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Mountain Dew superhero rides seahorse in 15-second-per-episode 'mini mini-series'

An animated miniature superhero takes to the skies on the back of a real-life bottle rocket, is launched towards a kitchen ceiling by the handle of a toaster, rides a seahorse rodeo-style and snowboards on the ice surrounding seafood at a fishmonger in a "mini mini-series" by soft drink brand Mountain Dew.

Mountain Dew: soft drink brand tells viewers to 'Do The Dew' in mini-series

Mountain Dew: soft drink brand tells viewers to 'Do The Dew' in mini-series

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A gravelly voiceover tells viewers during a 15-second promo on YouTube: "In a world where people don’t have time to watch anything, Mountain Dew presents a mini, mini-series. Watch it in two minutes."

The viewer is then shown the eight shorts encouraging consumers to "Do The Dew". Here they are:

Episode 1 ‘Toaster Launch’

Episode 2 ‘Bottle Rocket’

Episode 3 ‘Butter Knife Grind’

Episode 4 ‘Seahorse Rodeo’

Episode 5 ‘Base Jump’

Episode 6 ‘Fish Grind’

Episode 7 ‘Curb Rafting’

Episode 8 ‘Sand Beetle’

Company: PepsiCo

Brand: Mountain Dew

This article was first published on marketingmagazine.co.uk

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