Additional Information


Content

GM vehicles will remind drivers to 'pay attention' to the road

General Motors (GM) is reportedly working on cars that can remind drivers to keep their eyes on the road, in a bid to reduce road accidents.

GM: working on cars that prevent driver distraction

GM: working on cars that prevent driver distraction

Share this article

Seeing Machines, an Australian company that produces eye-tracking software, has teamed up with Japanese car safety company Takata Holdings in a partnership that will see the pair provide the tech to a "major" car maker.

According to the Financial Times (FT), the two companies will supply GM with tracking devices for up to 500,000 cars over the next three to five years.

A tweet from Seeing Machines appears to confirm the deal. The company has yet to respond to a request for comment, while GM has said it won't comment on future products.

According to Seeing Machines' website, its monitoring software could be used to make driverless cars safer. 

In a post announcing its deal with Takata, the company said: "Where a qualified driver is legally required in a driverless or semi-autonomous car, manufacturers will need a way to demonstrate their cars won’t set off if there isn’t a driver in place and paying attention to the road."

For now, however, GM's gadgets will simply keep track of whether a driver has spent enough time checking the mirrors or looking at the road ahead, potentially reducing accidents.

Ken Kroeger, the chief executive, predicted the devices would be used in "millions" of vehicles, and could eventually evolve to identify drivers and help prevent theft.

"Safety doesn’t sell cars – sexy sells cars," he told the FT. "But once cameras are there, they can be expanded for other features and purposes."

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^