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Dyson launches 360 Eye robot vacuum cleaner

Dyson has unveiled its first robot vacuum cleaner, featuring a 360-degree camera that guides the device and keeps it on course.

Dyson unveils its first robot vacuum cleaner

Dyson unveils its first robot vacuum cleaner

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The Dyson 360 Eye was 16 years in the making, cost £28m to research and took 200 engineers to build.

Its camera system helps the robot cleaner triangulate its position by snapping images at 30 frames a second, forming a map of the room. It then locates the centre of the room and starts cleaning in an outward spiral, meaning it won't vacuum the same area twice.

In-built sensors stop the robot bumping into furniture – a common problem with other robot cleaners. The cleaner runs on tank-like tracks, meaning it can navigate steps or bumps.

The problem with existing robot vacuum cleaners is that they have very poor suction, so they don't make very good vacuum cleaners

It can also be controlled through a dedicated smartphone app which allows the user to set a cleaning schedule for the device.

Dyson is late to market with a robot cleaner, with Samsung and iRobot's Roomba already ahead of the game. But the company claims this is the first cleaner that "actually cleans stuff", touting Dyson's heavyweight suction technology.

"The problem with existing robot vacuum cleaners is that they have very poor suction, so they don't make very good vacuum cleaners," said company founder James Dyson in a video demo. "It's the first robot vacuum capable of high performance cleaning."

This isn't Dyson's first attempt at producing a robot, after the Dyson DC06 in 2001. But the product was deemed to heavy and expensive for release, so never went on sale.

The Dyson Eye 360, which will cost around £700 when it comes to the UK, crucially relies on its vision system rather than sensors.

This article was first published on marketingmagazine.co.uk

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