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GALLERY 26: Virgin Trains - Skinny Cappu
Alternative means of travel pose the greatest threat to Virgin's business and here the brand uses comedian Rik Mayall to take a witty swipe at those too grand to use public transport. Waking Ned director Kirk Jones captures the comedy of the grim roadside cafe brilliantly and the train looks suitably sumptuous by comparison. A second spot focuses on the ordeal of domestic flying.
Product/client: Virgin Trains
Agency: Rainey Kelly Campbell Roalfe/Y&R
Greater London House
Hampstead Road
London NW1 7QP, UK
T: +44 20 7404 2700
F: +44 20 7611 6011
Creative Directors: Mark Roalfe, Robert Campbell
Art Director: Giles Hepworth
Writer: Bill Hartley
Agency Producer: Tim Page
Production company: Tomboy Films
72-74 Margaret Street
London W1, UK
T: +44 20 7436 3324
F: +44 20 7436 3364
Director: Kirk Jones
Producer: Carrie Hart
Director of Photography: Tom McDougal
Post-production company: The Moving Picture Company
127-133 Wardour Street
London W1V 4NL, UK
T: +44 20 7434 3100
F: +44 20 7437 3951
email: mailbox@moving-picture.com
Editor: Greg Wilcox
Flame Artist: Jean-Clement Soret
This article was first published on Campaign Screen
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