Additional Information


Content

Crusha uses kittens off rathergood.com for TV ad and game

Walsh Trott Chick Smith and Rocket have developed a multimedia campaign for Crusha Milkshakes.

Share this article

The initiative aims to encourage children aged nine to 13 to try all four Crusha flavours.

The campaign begins on Saturday with a TV execution that features the animated Northern kittens made famous by Joel Veitch and the website rathergood.com.

The ad will be appearing on terrestrial TV, during children's programmes such as SMTV, and satellite, on channels such as Nickelodeon and the Cartoon Network.

The campaign was written by Elaine Jones and art directed by Anna Goodyear.

It was animated by Veitch of Rathergood Productions. The game was created by 3rd Sense. Media planning and buying was by Rocket.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^