Former Archer Young staff launch integrated agency

Staff,, Marketing Direct, 13 October 2004, 07:00AM

LONDON - Steev Glover, formerly head of multimedia and account director of markerting communications agency Archer Young, has launched a new agency Biglove.

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Biglove will offer sales promotion, incentive and motivations programmes, creative design, print production, web design, CRM, ERM, radio advertising, web advertising, database build and management

Glover is joined by two former Archer Young colleagues, online incentive and recognition expert Phil Williams and IT specialist Martin Emery. The two left Archer Young four years ago to set up Intercentive, through which they now partner Glover.

Between them they have more than 50 years of combined agency experience working with clients such as Porsche, IBM, O2, Microsoft and Novartis.

Glover said: "We offer an effective, enlightening and engaging service, we develop programmes that improve sales, increase profitability, and drive awareness and market share, and it really is as simple as that.

"Biglove is a company, a concept and an ideal. It is the X factor, the notion that skill, expertise and application are nothing without serious 'Biglove'. In a world of fake relationships and half-truths, we offer the client the reassurances that all actions have the clients' best interests at heart."

Biglove's launch clients are Epson and Staples, for which the agency is creating multimedia sales promotion campaigns.

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This article was first published on Marketing Direct