You've been had - roll up for the Brand Republic April Fool round-up
LONDON - Jamie Oliver, Gypsies and Prince Harry were the butts of April Fool's jokes by today's national newspapers, and even Teutonic BMW got in on the act.
The Independent picked on celebrity chef Oliver with the scoop that he was going to run as a Tory election candidate, two days after meeting with Tony Blair. To boot, Channel 4 had filmed Oliver meeting with Michael Howard and was to make a documentary on Oliver's campaign.
BMW joined in with a full-page ad explaining how it was to introduce a hands-free steering model in time for a 2007 European Union ban on using a right-hand drive car in mainland Europe. The ad invited readers to call BMW's customer liaison chief, Herr Huhr-Huhr on 0800 777 129 and visit www.uninventthewheel.co.uk.
The Times' sports department went for the Football Association, revealing its plans to re-format the FA Cup into an American football-style conference structure.
The Sun took a playful swipe at its current favourite public enemy number one, Gypsies, with the news that they had parked up their caravans on Windsor Castle's lawn. It said they claimed to be descendents of the castle's builders and quoted leader Ralph Fitteris as saying they could do the Queen a good deal on tarmac.
On the same page, long-time News International targets the Eurocrats got it in the neck again with "Barmy Brussels bureaucrats want to BAN April Fools' Day -- because it is too dangerous".
The photo montage The Sun offered in support of its travellers story was bettered by the Daily Mail, which published pictures of Princes Charles and Harry shopping for lingerie.
The article beneath the look-alikes ran: "Naturally, the royals' Master of the Undergarment stood guard inside, as father and son earnestly discussed the merits of underwired lace and quick-release catches."
Initially, it appeared that the Mail's Fool was another article headlined "Rocket man goes out with a bang: Widow celebrates her husband's life with fireworks made from his ashes". However, it emerged that the story about 76-year-old Olive Cook wasn't made up.
Also straddling the fine line between hoax and everyday story was the Telegraph's report on the campaign by an 85-year-old Battle of Britain veteran, Wing Commander George Melville-Jackson, to secure a Home Office pardon for executed wife of Henry VIII, Anne Boleyn.
Finally, the Mirror went easy on its readers with an easy to spot "Sheep to keep pitch in mint condition at new Wembley stadium" routine. Photoshopping the red cross of St George on to the flock as their new kit, subs came up with the caption "Mutton me head, son".
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