Lynx Gatwick ad undone by planning laws
LONDON - Lynx has been forced to pull its risque 100,000ft2 ad from a field outside Gatwick Airport because it did not have planning permission.
The ad, which was toned down from the original idea of three naked figures in the style of the Cerne Abbas Giant, was spray-painted in a field under the Gatwick flight path earlier this month.
Part of Lynx's "Spray more" activity, the ad aimed to target holidaymakers flying in and out of the airport.
However, following a complaint by a member of public, Tandridge District Council ordered Unilever to remove the ad or face prosecution.
The ad had also angered environmental bodies including the Campaign to Protect Rural England. "Advertising has a place, and that is not in the fields surrounding our airports," said a spokesman for the charity.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Regional Corporate Senior Executive - Volunteer Fundraising (Home Based) Cancer Research UK £25000 - £29000 per annum + Car + Excellent benefits, Nationwide
- Regional Corporate Executive - Volunteer Fundraising (Home Based) Cancer Research UK £20000 - £24000 per annum + Car + Excellent benefits, Nationwide
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k Judi Patton £40k-£50k plus excellent benefits, London (Central), London (Greater)
- Digital Delivery Manager Cancer Research UK £35000 per annum + excellent benefits, London
- BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital Judi Patton £22K-£55K, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
- Client Partner The Great & The Good £80000 - £90000 per annum + significant benefits, London