Additional Information


Content

Eco-friendly water firm Belu turns to corn for latest packaging

LONDON - Mineral water brand Belu is consolidating its environmental credentials with the launch of a biodegradable bottle made out of corn.

Share this article

The firm, which previously only used glass bottles, claims the new packaging, which can be commercially composted within eight weeks, is "the UK's first eco-friendly, biodegradable bottle".

Marilyn Smith, Belu co-founder, said: "Belu's biodegradable bottle is a means of reducing the rubbish in our landfills and empowering consumers to vote for a cleaner planet every time they go in a store."

The new bottles will be available through outlets that already stock the brand, including Waitrose and London restaurants and clubs such as Nobu, Sketch and the Groucho Club.

Firms already using corn as a substitute for plastic include the Co-operative Bank, which uses it for its credit and debit cards.

Belu already invests all its net profits into clean water projects around the world and uses a UK spring in Shropshire to cut down on transport costs.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website

Mobile marketing is coming of age, and the pace of change is now exponen...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Back to top ^