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Emap forms online alliance
Emap forms online alliance
Emap has unveiled details of a strategic alliance with online health and beauty retailer Think Natural to promote its Esprit division of health, maturity and pregnancy titles.
The tie-up will see co-branded online stores established for six of Esprit's titles, with content from the titles reflecting and extending on copy from the current issues.
ThinkNatural, which recently closed its German operation to focus on the UK market, said the partnership offered both companies "cross over potential to grow reader and customer acquisition".
Here's Health, the UK's leading natural health magazine, is the first magazine to go live in the affliation at www.thinknatural.com/hereshealth, and will be followed by titles including Mother & Birth, Pregnancy & Birth, Slimming and Yours.
This article was first published on Media Week
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