BrainJuicer experiments with webcam research
LONDON - Online research agency BrainJuicer is conducting a webcam vox pop trial to gauge public reaction to products to add value to its research.
According to BrainJuicer, 10% of its panelists have a webcam at home.
Brainjuicer has already carried out research for a Unilever deodorant using the webcam and plans to test a Hasbro toy and a new drink with the technology.
By using webcams, BrainJuicer said it gives research projects additional qualitative insight how a consumer feels about a product.
"The webcam vox pops add a qualitative dimension to our research, bringing it to life," a BrainJuicer spokeswoman said.
If the experiment proves successful BrainJuicer, which positions itself as a qualitative and quantitative research agency, will offer the service to its clients.
Separately, BrainJuicer scooped the Best Methodology prize for its Research Markets paper, presented by founder John Kearon at the ESOMAR congress.
Kearon, a former marketer at Unilever's Elida Gibbs division, set up Brainjuicer in 2000. The agency has done consumer research for big-name clients including Adidas, Kellogg and McDonald's.
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