Additional Information


Content

Coca-Cola adds penguins to Christmas advertising cast

NEW YORK - Coca-Cola is to add festive penguins to its ensemble of Chrismas advertising characters, which already includes its own version of Santa and a group of polar bears.

Share this article

Launching across the US, the penguins will join with Santa, who has been used in advertising since 1933, and the polar bears, which were launched 12 years ago, in a newly created advertising, point of sale and packaging campaign under the slogan "Give. Live. Love Coke".

Katie Bayne, senior vice-president of Coca-Cola Brands, Coca-Cola North America, said: "Coca-Cola holiday packaging and commercials have become a tradition that families anticipate each year."

The creative for the TV advertising for the campaign is called "Arctic beach party" and involves the group of bears being awoken by a party being staged by the group of penguins, who then invite them to join in.

It is not known if the ads will be rolled out globally and to the UK.

Last year, in the run up to Christmas, Coca-Cola carried out a global rollout of a spot created by McCann Erickson Madrid featuring a punk version of 'White Christmas'. The ads initially ran in the UK and Spain.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Watch and glow External website

by Greg Taylor, 22/08/2014

 

Slow developer External website

by Greg Taylor, 22/08/2014

 

Opening the talent cookie jar External website

by Nick Whitehurst, 22/08/2014

 

Back to top ^