Advertising & Promotion: Theme park promotion

HARRIET MARSH, Marketing, 06 March 1997, 12:00AM

Alton Towers and Chessington World of Adventures launch a three-week, below-the-line promotion, through Mercier Gray, today (March 6). Consumers who spend pounds 10 or more at Woolworths will receive a voucher for pounds 18.50 redeemable at either theme park. The promotion will be supported by radio ads and point-of-sale.

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Alton Towers and Chessington World of Adventures launch a

three-week, below-the-line promotion, through Mercier Gray, today (March

6). Consumers who spend pounds 10 or more at Woolworths will receive a

voucher for pounds 18.50 redeemable at either theme park. The promotion

will be supported by radio ads and point-of-sale.

This article was first published on Marketing

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