CAREERS: Comment - Recruiting the best graduates as an incentive

Conference and incentive travel is an exciting industry and

growing, but despite it being worth pounds 600m a year and offering huge

rewards for the dedicated and self-motivated, there is a shortage of

people joining the industry.

This can partly be attributed to a lack of exposure within

universities.

When The Travel Organisation (TTO) approached universities to offer

career guidance, less than 50% responded.

Conference and incentive travel is a service industry, and it needs to

build a strong foundation with quality personnel. The traditional

practice of on-the-job training is no longer good enough.

From our presentations to graduates this year, four will be joining

TTO’s Fast Track programme enabling candidates to reach operations

management level after one year and gain core skills essential to many

industries including customer care, multi-tasked project management, and

international corporate communications.

Few industries offer such rapid career progression. Trainees can take on

a high degree of responsibility, liaise at top management level, and

broaden their horizons with exposure to worldwide travel from day

one.

What other industry offers so much so soon?

This article was first published on Marketing