BBC launches Dr Who magazine on back of show's revival
LONDON - BBC Magazines is attempting to cash in on the success of the 'Doctor Who' series by launching a magazine focusing on the timelord's antics.
Doctor Who Adventures, a fortnightly magazine aimed at six- to 12-year-olds, will launch to coincide with the second series of 'Doctor Who' this spring, which stars David Tennant as the Doctor.
The magazine will be priced at £1.99 and will offer original content including comic strips, interviews, competitions and puzzles.
Each issue will be covermounted with a collectable 'Doctor Who' gift.
Toni Round, the publisher of BBC youth and children's magazines, said: "We are proud to be producing this magazine for such an iconic programme. The abundance of material will enable us to give young fans a literary extension of the programme, providing them with fresh and exciting content."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on Campaign
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...