Little Britain star Tom Baker becomes the voice of BT Text
LONDON – Tom Baker, former Doctor Who and narrator of hit comedy 'Little Britain', has become the new voice of BT Text, the service where text messages are sent to landlines as a voicemail.
Baker, who was recently voted the fourth most recognisable voice in the UK, behind the Queen, Tony Blair and Margaret Thatcher, is also known for his part in recent film version of 'The Magic Roundabout', where he voiced the role of Zeebad.
From January 31, text messages sent to landlines will be delivered as voice messages by Baker following five months of preparation to produce the voice from start to finish.
Baker spent 11 days recording every single sound in the English language with up to 11,593 phrases recorded covering their different contexts.
These were then broken down into combinations of sounds that could be separated and reassembled by computer to make new words following the rules of English language.
The service will even let the sender text rude words and phrases and has been programmed to recognise abbreviations. Even text speak such as "gr8", "cu 18r" and "smilies" like :-) will be spoken. If "xx" is put at the end of a text, Baker will say "kiss, kiss", or four or more "x's" will make Baker say "lots of kisses".
Gavin Patterson, BT group managing director of consumer services, said: "As one of our great British icons, Tom appeals across the generations, for his role as the fourth Doctor Who, more recently as the narrator of 'Little Britain' and as Donald McDonald in 'Monarch of the Glen'."
He added: "He's the perfect choice to be the new voice of text, showing everyone -- young and old -- how easy and fun it is to send and receive texts on your home phone."
Baker said it was a big responsibility to be Britain's voice of text, but an appealing one all the same.
Baker said: "What appeals to me most is the thought that I will be bringing good news to people whether it is a cheeky message, a birthday greeting or just a quick hello. Whatever it is, hopefully my voice will bring a smile to people's faces."
Around 230,000 BT customers are already registered to send texts from their landline with BT Text and an average of 1.4m texts are being sent to landlines each week.
Since it was first introduced in 1995, the text craze has grown rapidly and in 2005, 82m text message were sent each day in the UK. The Mobile Data Association predicts that daily usage will hit the 100m mark in 2006.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...