Virgin to promote Ask.com name change

The site announced last week that it was dropping its mascot, Jeeves. The butler has disappeared from the engine's name and its branding, and the site has been extensively redesigned.
Virgin listeners are being encouraged to experience Ask.com for themselves and to make it their everyday search engine.
Weekday evening DJ Ben Jones is challenging listeners to answer trivia questions to win prizes including a luxury city break, trip to see a top band or a movie premiere.

Jones sets questions that can be solved with Ask.com and remind listeners to go to the search engine to improve their chances of winning. Participants win a prize directly related to the question.

The marketing campaign also includes a TV campaign with 30 second and 10-second spots, national press work and outdoor advertising on London Underground.
The promotion runs from 6 to 9 March to coincide with the launch of the TV campaign.

This article was first published on Media Week