Editor of BBC science magazine defended after plugging his own book
LONDON - The BBC has backed the decison of the editor of its science magazine Focus to devote a dozen pages of the April issue to plugging his own book about TV series 'Doctor Who'.
Paul Parsons printed an in-depth feature in the April issue of Focus magazine on his book 'The Science of Doctor Who', which is not published by the BBC.
The title of the book is featured on the magazine's cover next to an image of the Tardis, with the strapline "The amazing real science behind sonic screw-drivers, cyberman, regeneration, and more".
Parsons mentions the title in his editor's letter, writing: "This month we've turned Focus's scientifically critical eye on the new series of 'Doctor Who', due to air imminently on BBC One... For the super keen, my book 'The Science of Doctor Who' is published on April 6, and you can get a free copy by subscribing to Focus".
A BBC spokeswoman said that with the new TV series of 'Doctor Who' to be broadcast next month, the April issue of Focus has 'The Science of Doctor Who' as a feature with an angle suitable to the magazine's popular science and technology content.
"Given that Paul is a Doctor Who expert, it was only natural that he write this article. 'The Science of Doctor Who' is offered as a gift to new subscribers in the April issue on the subscriptions page and in the editor's letter," she said.
Focus became part of BBC Magazines when BBC Worldwide bought Origin Publishing in 2004.
Origin bought Focus three years earlier from the National Magazine Company and the magazine's circulation rose 8% last year.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...