Sparrowhawk Media launches Movies 24

Media Week, Media Week, 09 May 2006, 12:00AM

Sparrowhawk Media Group, run by chairman David Elstein, the former chief executive of Five, is launching a free-to-air film channel.

More sharing options

The company, which owns international versions of the Hallmark Channel, including the UK operation, has appointed Dolphin Television as the airtime sales house for the channel, to be called Movies 24.

It will launch on Sky on 1 July, with Dolphin responsible for all spot advertising sales, teleshopping, plus sponsorship and promotions.

Movies 24, which will broadcast 24 hours, will feature made-for-TV films from major studios, independent producers and the Sparrowhawk library.

Meanwhile, Hallmark has also launched a £2m marketing strategy, under new marketing director Vicky Mitchell, who joined the company last month from Homechoice. It kicks off with a campaign to support the UK premiere of new Canadian police drama Blue Murder, with TV advertising and six-sheet posters at 550 sites. It was produced by Bruce Dunlop Associates, with media by BLM.

This article was first published on Media Week

Latest jobs Jobs web feed

Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London