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Toucan wins online task for Papa John's

LONDON - Pizza delivery chain Papa John's hopes to ramp up its online sales with the appointment of partnership marketing company Toucan.

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Toucan will develop its online marketing activity and launch an online campaign to drive consumer traffic to the pizza delivery chain's website papajohns.co.uk.

The site, which was relaunched recently following a major redesign, features an online ordering system. Papa John's claims it is the only fast-food website that has an extended ordering service, which allows customers to order pizza up to 30 days in advance.

Jean-Michel Fabre, marketing director at Papa John's, said: "Since we introduced the new online ordering functionality our online orders have doubled and the new website will help to achieve our target of 15% sales online by February 2007."

Toucan recently won Gold at the 2006 Institute of Sales Promotion awards for its 'Pizza loves Tabasco' campaign.

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This article was first published on marketingmagazine.co.uk

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