Additional Information


Content

Orange unveils cartoon stick man print campaign

LONDON - Orange highlights how 'films are better with friends' in its latest print and online campaign to promote Orange Wednesdays, where customers get two cinema tickets for the price of one every Wednesday.

Share this article

Created by Fallon London, the campaign, which will feature in national press and online, features a quirky comic-strip cast of stick figure characters in film-themed scenarios.

In one execution, "colon", Bob is asked by his friend if he wants to "go watch me get a colonoscopy"?

Bob looks horrified and says no, so his friend suggests they go and see a film instead. However, the film is called 'Joe Gets a Colonoscopy'.

In "totem", a stick man is seen asking a totem pole what he thought of the film. After not getting anywhere he says "I should have brought Sam".

The ads have with the tagline "Films are better with friends" and the words "Get 2 cinema tickets for the price of one when you text FILM to 241".

The iconic Orange strapline "The future's bright" also appears on the campaign.

Orange says it has refreshed the promotion because it found customers needed to be reminded of the offer.

The campaign is illustrated by web-comic team Explosm and online and interactive support is developed by digital agency Poke.

Creative director on the spot is Micah Walker, art director and copywriter is Sevda Bulut and media buying is handled by Initiative.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^