Sunday Times in supplement rejig

Marketing, 06 September 2006, 12:00AM

The Sunday Times is seeking to boost its appeal to younger men by scrapping its 'Driving' supplement and shifting motor coverage into 'In Gear', a men's lifestyle section.

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The 40-page section, which debuts this Sunday (10 September) will include features on technology, gadgets and extreme sports.

At the same time, the paper is revamping its 'Culture' magazine, adding an 11-page music section that includes features, interviews, listings and download information.

The Sunday Times' average circulation for January-June was 1,260,005, according to the Audit Bureau of Circulations, down just over 2% on the same period in 2005.

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