Additional Information


Content

Bigmouth Media combines with German search agency

LONDON - Bigmouth Media, an independent UK-based internet search marketing agency, has merged with German search agency Global Media to create a £150m company with a presence in Europe, Asia and the US.

Share this article

The deal, set up by private equity firm Carlyle, makes it the largest independent search marketing company, with over 300 customers, including Hilton, British Airways, AOL and Barclays.

Bigmouth owners Stephen and Heather Leach cashed in from the deal but have reinvested a significant part buying equity in the combined group. The Bigmouth brand will be retained alongside the Global Media brand.

Global Media has offices in London and Manchester in the UK, and Munich, Paris, Milan, Oslo, Stockholm and Moscow in Europe and Seoul in Asia. Bigmouth is based in London, Edinburgh and New York.

Thomas Gerteis, previously CEO of Global Media, will be CEO of the combined group and Steven Leach, previously CEO of Bigmouth, will be in charge of all UK and US operations. His role will be chief strategy officer and he will have responsibility for both brands.

Leach said: "We're delighted to be partnering with Global Media. It's no secret that we have had a number of approaches for a deal but it wasn't just about the investment for us, we needed to find a partner with shared chemistry and vision for growth. In Global Media we've found that. It's very exciting to be at the cutting edge of this industry, and also filing the gap to be the world's first fully integrated search provider."

Search marketing has expanded rapidly and now accounts for more than half of all internet advertising in the UK. Bigmouth Media specialises in assisting brands to buy and plan their advertising campaigns on internet search engines, such as bidding for keywords during search.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^