Guardian could be hit by Tory plans for job ads site
LONDON - The Conservative Party has promised to overhaul advertising for public sector jobs in a move that could potentially hit The Guardian newspaper.
Shadow chancellor George Osborne has vowed to move all public sector job ads from newspapers to a new official website if his party comes to power after the next general election.
This plan could result in newspapers, particularly The Guardian's Wednesday Society section, losing around £790m spent by local and central government on job ads each year. The dedicated public sector website would only cost an estimated £5m.
The Guardian currently dominates this market and, according to research by Reed Personnel Services, advertises two-thirds of public sector jobs. Its Wednesday Society section carries more than 30 pages of job ads each week, which could effectively disappear if the Tories got into power. The move would also hit titles such as Third Sector, Young People Now and Regeneration & Renewal, published by Brand Republic owner, Haymarket Publishing.
Osborne said: "The government is spending hundreds of millions of pounds on taxpayers' money on newspaper ads, which could be better spent improving frontline services like schools and hospitals."
The Guardian declined to comment on Osborne's remarks, but said that the paper only represents around 4% of advertising for public and private sector recruitment in the UK.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...