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Conde Nast to launch StyleFinder fashion website
LONDON - Conde Nast is to launch a women's fashion website, StyleFinder.com, targeting 15- to 45-year-old women and featuring details on a wide range of high street and designer labels.
The website, which goes live in March 2007, is being described by the publisher as an online interactive shopping website for style-conscious women and will have a target audience of more than 13m UK women.
Nicky Eaton, spokeswoman for Conde Nast, said that StyleFinder would act as a portal linking through to numerous fashion websites and would be updated daily.
Clare Alstin, previously online marketing coordinator for boutique label Coco Ribbon, has been named assistant editor for StyleFinder, with further editorial appointments expected in the near future.
StyleFinder is being developed with the aid of the publisher's Vogue and Glamour online teams, but details of its look and editorial tone are not yet known.
Maria Milano, executive editor of Conde Nast Interactive, said: "As the makers of the award-winning sites of Glamour.com and Vogue.com, we are in a unique position of being able to deliver stylish, quality editorial."
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