EU thwarts plans for product placement
The European Union has dealt a blow to plans to lift the ban on TV product placement, saying the practice "should continue to be prohibited".
A statement issued by EU ministers this week said exceptions could be made "only in certain cases" where the product placement must be clearly identified "at least" at the start and end of a TV programme. The EU ministers ruled against the proposal to display a logo every 20 minutes, as it would increase the advertising impact.
The decision goes against a vote by the European Parliament last year to lift the ban and bring European TV rules in line with the US TV and film industries (Campaign, 17 November, 2006).
The European Parliament voted to allow the practice, as long as the placement was clearly identified and did not mislead. It will be prohibited from news, current affairs and children's programming.
The EU and the European Parliament have co-decision powers over the rules. The EU is confident the rules, which are part of the directive Audiovisual Content without Frontiers, will be finalised by May.
This article was first published on Campaign
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...