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Dockers Europe
Dockers Europe, the Levi-Strauss-owned trousers brand, is launching a pan-European press campaign with three ads that take a light-hearted look at fashion spreads. Each ad features non-Dockers models with shark heads, farming implements or road signs instead of heads, while the Dockers model looks normal. The ads, by Bartle Bogle Hegarty, break in magazines in October.
Dockers Europe, the Levi-Strauss-owned trousers brand, is launching
a pan-European press campaign with three ads that take a light-hearted
look at fashion spreads. Each ad features non-Dockers models with shark
heads, farming implements or road signs instead of heads, while the
Dockers model looks normal. The ads, by Bartle Bogle Hegarty, break in
magazines in October.
This article was first published on Marketing
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