Additional Information


Content

Innocent rebrands Juicy Waters range as This Water

LONDON - Smoothie company Innocent is to rebrand its Juicy Waters range as This Water, following a review conducted by the health drink manufacturer's design agency Pearlfisher.

Share this article

Innocent's decision to rebrand Juicy Waters was taken to emphasise the drink's "nothing but fruit" ethos, and follows 2005's packaging redesign, which was also handled by Pearlfisher.

The agency was asked to create a new name for Juicy Waters, and chose This Water because of its flexibility and adaptability for future on-pack phrases.

Pearlfisher said This Water would "communicate with short, sharp phrases describing the various flavours, ethics and benefits of the water".

Richard Reed, co-founder of Innocent, said: "Collaborating with Pearlfisher has been an exciting and rewarding process for us. They've worked really hard with our creative team to come up with our creative team to come up with an innovative new brand that offers real stand out."

This Water will appear in supermarkets and independent retailers in the UK from May 7.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^