Additional Information


Content

Gatorade signs sponsorship deal with Chelsea FC

LONDON - Gatorade has signed a three-season deal with Chelsea Football Club to become the official sports drink of the Premiership side, starting from this season.

Share this article

As part of the agreement, Gatorade, owned by PepsiCo, will be supplied to the players during training and will be present on the sideline on match days.

Simon Lowden, chief marketing officer of PepsiCo International, said: "This partnership is mutually beneficial for Gatorade and Chelsea.

"Not only does Chelsea understand the important role that Gatorade plays in keeping athletes performing at their peak, we are able to utilise yet another elite platform to develop our scientific research."

Scientists from the Gatorade Sports Science Institute performed sweat tests with the team during their pre-season tour in the US and the results from these tests will be used to optimise the hydration of the Chelsea players both as a group and individually.

The GSSI will be working with the club to educate elite and amateur athletes, sports health professionals and youth on the importance of proper hydration.

Peter Kenyon, Chelsea chief executive, said: "This partnership means much more than working with a great brand. Gatorade is backed by a 40-year history of scientific research that puts it at the forefront of performance, which is where Chelsea want to be."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Back to top ^