Daft Punk promotes live album with social networking widget
LONDON - Daft Punk, the Parisian electro-house duo, have launched a widget to promote their new album, which links to pages on Facebook as well as other sites.
The widget, which can be downloaded to desktops and embedded on blogs and websites, allows users to preview tracks and buy the first single from the new live album -- 'Alive 2007'.
The widget also links to dedicated pages set up on YouTube, Facebook and MySpace. It also features a biography of the band, photos, videos and a registration form for a Daft Punk newsletter.
The move comes as an increasing number of bands make use of social networking opportunities and embrace the web as the main plank of their marketing activity.
British band Radiohead launched their latest studio album in a download-only format this month. 'In Rainbow' was only available to buy through Radiohead's website, although fans could order the album in CD format as part of a box set for £40.
Fans could choose to pay as much or as little as they wanted for the download version, in a move which dealt a huge blow to ailing high street retailers and record labels.
Read Robin Grant's blog on the story here.
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