Green issues, sports and Honda combine on Brandrepublic.tv

by Staff Brand Republic 19-Mar-08, 08:50

LONDON - Green marketing, sports sponsorship and Honda come together in the latest show from BR's new video initiative Brandrepublic.tv.

The latest video in the brandrepublic.tv series, sponsored by Thinkbox and produced in partnership with the IPA, takes a look at Honda F1 Racing's innovative Earth Dreams initiative, which combines green marketing ideas with the growing area of sports sponsorship.

There is even a look at footage of the team's new racing cars, as well.

As the latest F1 season gets underway, David Butler, marketing director of Honda F1 Racing, and Stuart Dyble, head of sport at entertainment management agency 19, join Philip Smith, head of digital content at Brand Republic, in the brandrepublic.tv studio.

Stuart Codling, from F1 Racing Magazine, makes an appearance to talk about why brands benefit from sports sponsorship and the importance of marketing to F1.

To add your views on the show, or say what you want to see in upcoming webchats, go to www.brandrepublic.com/ontv.

In the debut show in the brandrepublic.tv series, Moray MacLennan, IPA president and M&C Saatchi chairman (Europe), talked about the challenges that lie ahead for the industry, the battle to make marketing matter more in the boardroom and advertising's digital dilemma.