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Couponstar reports four-fold rise in consumer-printed coupon campaigns
LONDON - Affliate site Couponstar has revealed that it saw a 400 per cent rise in the number of print-at-home coupon campaigns carried out for its clients last year.
Couponstar allows brands to distribute coupons through a central point and is used by manufacturers such as Colgate, Ocean Spray and Pedigree.
The company attributed these results to the method’s increasing consumer popularity. Couponstar also reported a more than six-fold increase in the redemption of the coupons it created for online marketing campaigns.
In February, the business was appointed by Sharwood to create consumer-printable coupons for its new Thai food range. GMTV teamed up with Couponstar in April 2007 to offer a range of downloadable vouchers for a series of products.
This article was first published on Promotions & Incentives
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