Additional Information
Content
Swarovski to license beauty products to Clarins
LONDON - Austrian crystal brand Swarovski is believed to have struck a worldwide licensing deal with Clarins, the high-end beauty and cosmetics retailer, to develop Swarovski-branded beauty products that will hit the shelves by 2010.
Clarins, which is reported to have signed the contract through its Thierry Mugler Parfums division, declined to comment, except to say there was 'something in the pipeline' and that Thierry Mugler Parfums had 'put funds behind an operation involving Clarins'.
The deal is understood to cover the manufacture of various beauty accessories, cosmetics and fragrances by Thierry Mugler. The packaging of the products is likely to bear the name Swarovski Beauty and incorporate some form of crystal embellishment.
This article was first published on Marketing
Additional Information
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
