Additional Information


Content

Crusha ad features animated singing cats

LONDON - Milkshake brand Crusha has relaunched with a TV campaign featuring some exercise-obsessed animated kittens.

Crusha...animated cats in new ad

Crusha...animated cats in new ad

Share this article


The animated ad, created by Exedra and Chick Smith Trott, features a number of the furry felines in a gym, engaged in various fitness activities from lifting weights to jumping on trampolines.

As the kittens pump iron they sing a Euro-house inspired song, which explains that crusha is "tough enough, to make milk shake".

The animations were produced by Joel Veitch, the animator responsible for award winning website, www.rathergood.com.

Project name: Sugar Free Crusha
Client: Tony Lucas, Marketing Director, Silver Spoon
Brief: Remind the country's kids how great Sugar Free Crusha is.
Creative agency: Exedra Consultancy and CST
Copywriter: Elaine Jones
Art director: Anna Goodyear
Planner: Exedra Consultancy
Media agency: Zenith Optimedia
Media planner: Guy Rogers
Production company: Tomboy Films
Director: Joel Veitch
Editor: Joel Veitch
Post-production: Prime Focus London
Audio post-production: Mammoth Music
Exposure: National TV and online

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^