MindShare hires Chase for music arm

Chase, previously marketing manager at EMI's Mute record label, has joined MindShare Performance and will work with BrandAmp, the joint venture between WPP's GroupM and Universal Music.

Chase will work across all of MindShare's clients, heading music and brand partnerships. At Mute, Chase worked on campaigns for artists including Goldfrapp and Richard Hawley. Prior to that, he was a marketer at live music promoter Metropolis Music and founded marketing agency Espionage.

BrandAmp, the joint venture between GroupM and Universal Music, was established in September 2006. The partnership aims to give WPP clients a way into partnering with artists on Universal Music's labels.

The deal is not exclusively between the two companies, but aims to link brands with music to the benefit of all involved.

Last year, BrandAmp appointed Giulio Brunini, former head of Yahoo trade marketing in the UK and Ireland, as inaugural chief executive of BrandAmp.

The agency has since brokered deals that led to Take That becoming the face of Marks & Spencer and has acquired music rights for brands including Unilever's washing brand Comfort.

This article was first published on Media Week