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Research Studios creates Swarovski motion graphics

LONDON - Research Studios has designed the motion graphics for Swarovski's stand and runway appearance at the Baselworld watch and jewellery show.

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The agency animated the Swarovski logo, which appears as the end frame of the video sequences that promote the jewellery brand's 'Enlightened' collection throughout the week.

The 'Enlightened - Swarovski Elements' collection features trend-oriented gem cuts and colours.

Alex Mazza was art director on the project and was supported by senior designer Chris Thompson.

Mazza said: "This has been an exciting job to work on. Swarovksi is a world famous brand operating in a fast moving and dynamic market that requires visual standout that has the ability to communicate with both consumers and trade alike."

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