DoH: Fish hook ad tops ASA complaints

DoH: Fish hook ad tops ASA complaints

Ad complaints hit record high as online attracts concern

by Darren Davidson Brand Republic 30-Apr-08, 08:50

LONDON - A record 14,080 commercials were complained about last year, up 9.6% on 2006, as concerns grow about the number of internet ads attracting complaints, according to the Advertising Standards Authority's annual report.

Depictions of violence, sex and race all generated high numbers of complaints, but the ASA also dealt with record numbers of objections to environmental claims, as advertisers jumped on the...

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