Santo releases 'Unhuggables' idents for Coca Cola

The spots, called The Unhuggables, will air across Europe and in the UK during the final stages of the Euro 2008 football championship.

The spots feature a man in a bar drinking a bottle of Coke just as his team scores.

Reaching out to hug someone in celebration, the man is greeted by a series of unhuggable characters including a beekeeper, a goth, a urinating statue, a giant and a cymbal-bashing monkey.

The ad closes with the line: “Football from the Coke side of life.”

Credits

Project name: “The Unhuggables”
Client: Ricardo Miquelino, advertising group manager, Coca Cola Football
Brief to push Coca-Cola’s sponsorship of the European Championship by celebrating the spontaneity of a goal hug
Creative agency: Santo London
Copywriter:  Pablo Minces
Art director: Pablo Minces
Planner: Martin Cole
Production company: Che Revolution Post
Director: Andrés Fogwill
Exposure: TV Idents

This article was first published on Campaign