Additional Information
Content
Saatchis release campaign for T-Mobile
LONDON - Saatchi & Saatchi has created a new integrated campaign for T-Mobile, challenging viewers to find a better deal for their money.
The mobile firm will guarantee to match or beat the number of minutes offered by its competitors for the same price.
The TV campaign shows people in different scenarios searching for minutes in unusual places.
Paul Silburn, creative partner, Saatchi & Saatchi London, said: "Everyone loves a bargain and people will often search high and low to find the best deal. The creative brings that to life."
In one of the TV spots, an archaeologist discards valuable Roman artefacts as he hunts for more minutes.
Another depicts a medium searching for extra minutes in the afterlife during a séance.
The ads broke tonight during the Euro2008 semi final between Spain and Russia.
In addition to the TV campaign, there will be national press, online and outdoor ads.
TV credits
TITLE: Minute search
CLIENT: Phil Chapman, UK marketing director, T-Mobile and Karen Phipson, UK head of brand communications, T-Mobile
BRIEF: Take a greater share of the contract market
ADVERTISING AGENCY: Saatchi & Saatchi London
CREATIVE DIRECTOR: Paul Silburn
CREATIVES: Dennis Willison / Suzanne Hails / Howard Green / Pablo Videla
PLANNER: Gareth Ellis
ACCOUNT HANDLER: Sarah Galea
PRODUCER: Rebecca Williams
MEDIA BUYING AGENCY: MediaCom
MEDIA PLANNER: Stephen Ward
PRODUCTION COMPANY: Partizan
DIRECTOR: Patrick at Traktor
EDITOR: Andrea Mcarther / Amanda Perry at Peep Show
POST-PRODUCTION COMPANY: MPC
AUDIO POST-PRODUCTION COMPANY: Parv Thind at Wave
DATE RELEASED: 26.06.08
CITY / COUNTRY: UK
EXPOSURE: National TV (July and August)
AGENCY CONTACT: Eleanor Conroy
Print credits
TITLE: Minute search
CLIENT: Phil Chapman, UK marketing director, T-Mobile and Karen Phipson, UK head of brand communications, T-Mobile
BRIEF: Take a greater share of the contract market
ADVERTISING AGENCY: Saatchi & Saatchi London
CREATIVE DIRECTOR: Paul Silburn
CREATIVES: Dennis Willison / Suzanne Hails / Howard Green / Pablo Videla
PLANNER: Gareth Ellis
ACCOUNT HANDLER: Sarah Galea
MEDIA BUYING AGENCY: MediaCom
MEDIA PLANNER: Stephen Ward
ILLUSTRATOR: n/a
PHOTOGRAPHER: Nick Meek
RETOUCHING: TAG
DATE RELEASED: 30.06.08
CITY / COUNTRY: UK
EXPOSURE: National press and outdoor (July and August)
AGENCY CONTACT: Eleanor Conroy
This article was first published on Campaign
Additional Information
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- PR SAM-AD Financial Services, £33-35k #PR Blue Skies Marketing Recruitment GBP33000 - GBP55000 per annum, Benefits: benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
