Additional Information
Content
Co-op to phase out Somerfield after £1.57bn takeover
LONDON - The Co-operative Group is planning to phase out the Somerfield brand after acquiring the supermarket chain for £1.57bn.
Somerfield has around 900 stores and it is expected that the Co-op will sell some of them off if the Office of Fair Trading has concerns over local competition issues.
According to a spokeswoman, the Co-op is not giving a timescale for rebranding the stores.
Co-op said that its combination with Somerfield would make it the fifth largest food retailer in the UK, with a market share of around 8%. It will focus on a convenience offering, and will have more than 3,000 stores and a turnover of £8bn.
Peter Marks, chief executive of the Co-operative Group, said: "This is good news for consumers and for competition in the grocery market.
"For the Co-operative Group this is a transformational deal -- cementing our position as the UK's premier community retailer and helping us significantly as we lead a renaissance of the Co-operative brand."
The first Somerfield store was launched in 1990 by the Gateway Corporation, which subsequently changed its name to Somerfield, floating on the stock market in 1996.
It merged with Kwik Save in 1998 and acquired 114 Safeway stores from WM Morrison in 2004.
Somerfield was acquired in 2005 for £1.1bn by a consortium consisting of Apax Partners, Barclays Capital and the Tchenguiz family trust. Kwik Save was sold in 2006 to Back to the Future, but went into administration in 2007.
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Most read
Most commented

BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...









