Rowell takes global marketing role at Lonely Planet
LONDON - Lonely Planet has appointed Dominic Rowell to the newly created role of global marketing director, responsible for coordinating all marketing activities and developing a global brand strategy.
Rowell: takes up new global marketing director role at Lonely Planet
Rowell brings extensive experience in building consumer brands and driving sales in fast-moving consumer goods and retail, most recently as marketing director of The Carphone Warehouse. He has also worked at Spillers, PepsiCo, Sainsbury’s and McDonald’s.
Stephen Palmer, acting chief executive of Lonely Planet, said the new role will entail working closely with the company’s regional marketing teams.
Rowell will be based at the company’s head office in Melbourne.
This article was first published on Media Week
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