Publicis Modem restructures its senior management team

At the same time, Tom Poynter, who was joint managing director with Dreyfus, has left the agency to become a director at LBi.

Previously, Hendey was the head of project management and Effick was the head of planning.

Nigel Jones, the chairman and chief executive of Publicis Group UK, said: "Publicis Modem is growing rapidly and a key reason is the talent we have here.

"These promotions reward this talent and put in place a management structure that can maintain the growth while also ensuring our product quality, client service and strategic thinking are enhanced."

This article was first published on Campaign