Raunchy Champagne ad banned for seduction link
LONDON - A sexy ad for Saile and Sabga Champagne has been banned for linking alcohol with seduction.
The magazine ad featured a black-and-white image of a scantily clad man and woman on a boat.
The woman, with her legs spread apart, was pictured pouring Champagne on to the man's bare chest.
ADVERTISEMENT
The Advertising Standards Authority today said: "We considered that readers of the ad were likely to infer that her motive for doing so was seduction.
"We considered that the handling of Champagne in this way would be seen by readers as a metaphor for seduction."
It ordered that the ad was not shown again in its current form.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments
Fauzia Musa - 01/10/2008
That's retarded. Duh, alcohol is almost always a catalyst for seduction. Fools.
Dominic Gudgeon - 01/10/2008
Do what you like - but don;t tell the truth
Nigel Batfink - 01/10/2008
This is a surefire way to get your swimmers sticky