Sky promotes World Wrestling package

by Alison Donnelly, Marketing 01-Oct-08, 15:50

LONDON - Sky is selling subscribers three pay-per-view events for the price of two in a tie-up between the broadcaster's box-office arm and the World Wrestling Entertainment (WWE).

It is supporting the offer with a marketing campaign that includes a direct mail shot to more than 130,000 Sky subscribers, on-air promotional trailers on Sky Sports, a nationwide radio advertising campaign, print advertising, and banner ads on both the WWE and Sky websites.

SkyMag, which is distributed to 10m households throughout the UK, is also supporting the offer in its October/November issue with a competition to win tickets to WWE's sold-out London event at the O₂ Arena on Monday 10 November.

Those who take up the offer can watch No Mercy (5 October), Survivor Series (23 November) and Armageddon (14 December) for a single £29.90 purchase, instead of three individual payments of £14.95 each.