Learndirect ads to focus on need to retrain in a downturn

by Fiona Ramsay, Marketing 06-Oct-08, 12:37

LONDON - E-learning specialist Learndirect is developing advertising campaigns focused on retraining as a way to boost people's careers during a time of economic downturn.

Two banner campaigns, created by Collective, will run in October, intended to deliver three key messages to Learndirect's adult audience: get a job, get on at work and get a qualification.

Short videos will be used to showcase individual success stories around each theme, to motivate others and to contrast with the prevailing economic climate.