Learndirect ads to focus on need to retrain in a downturn
LONDON - E-learning specialist Learndirect is developing advertising campaigns focused on retraining as a way to boost people's careers during a time of economic downturn.
Two banner campaigns, created by Collective, will run in October, intended to deliver three key messages to Learndirect's adult audience: get a job, get on at work and get a qualification.
Short videos will be used to showcase individual success stories around each theme, to motivate others and to contrast with the prevailing economic climate.
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Learndirect is aiming to build on the success of the www.nothingcanstopyou.com website, also developed by Collective.
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