Additional Information


Content

Coca-Cola Christmas ads - a retrospective

LONDON - Campaign takes a look at some classic Christmas Coca-Cola print ads from down the years.

Coca-Cola...iconic poster ads

Coca-Cola...iconic poster ads

Share this article

It is a commonly believed myth that Santa Claus wears red and white because of a Coca-Cola ad campaign.

This is only partially true, however. The character had been portrayed in his distinctive colours since well before the end of the 19th century, most famously by the Harper's Weekly cartoonist Thomas Nast.

Other depictions of Father Christmas had portrayed him in other colours, but by the 20s, the red-and-white version had become the accepted version.

But this is not to underplay the importance of the iconic Coca-Cola Christmas campaigns.

At the beginning of the 30s, the company was looking to boost its sales in the slow winter months, and turned to the illustrator Haddon Sundblom.

He created a series of memorable caricatures, which associated a ruddy-cheeked, portly, red-and-white Santa with the soft drink.

The campaign helped establish Santa Claus as a ubiquitous seasonal figure at a time when the festival was starting to turn into the commercial celebration it has become.

Although Coke did not invent him, in a world before TV, it was Haddon’s illustrations that helped Santa to become one of the most famous men in the world.

Below, we take a look at some iconic Coca-Cola posters over the years, from the very first Sundblom poster released in 1931, through World War II, up to the present day.

 


1931


1936


1945


1947


1950


1955


1960


1975


1990

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^