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NHS social marketing agency hires CMW for campaign
LONDON - London Social Marketing Unit/NHS London has appointed CMW to handle two marketing campaigns following a pitch.
COI
CMW will now work on an integrated direct response campaign covering two briefs, encouraging people to make appointments with their doctor.
One of the briefs will target those males who are more likely to suffer from heart disease and diabetes. The second will focus on parents and the need for their children to have inoculation jabs, protecting them against illnesses such as measles.
The pitch, handled by the COI took place last week with Kitcatt Nohr and CMW making the final two agencies.
This article was first published on marketingmagazine.co.uk
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