Nike and AKQA triumph at Revolution Innovation Awards
LONDON - Nike marketing director Simon Pestridge won the coveted Digital marketer of the year title at the Revolution Innovation Awards held at Grosvenor House, London on Friday.
Nike's Simon Pestridge won marketers of the year
FOR ALL WINNERS VIEW REVOLUTION'S BOOK OF THE NIGHT HERE OR READ ON FOR TEXT VERSION
Having been at Nike for 14 years, Pestridge has overseen a year of innovation at the company that has involved launching Nike PhotoiD, the mobile campaign promoting its footwear.
Nike's agency AKQA won the Revolution award for innovation for NikeiD and also picked up the top agency gong - agency of the year.
I-level, meanwhile walked away with the Grand prix award for the Play Balloonacy campaign for Orange, run in partnership with creative agency Poke. Meanwhile, Jamie Murray Wells, founder of Glasses Direct, won the Revolution hotshot award.
For more than a decade the Revolution Awards have recognised those who consistently push the boundaries of marketing, those who venture into uncharted territory and those that do things that genuinely have never been done before. This year, with an added focus on innovation, the Revolution Awards saw the introduction of a number of new categories, including the Hot Shot Award, which rewards the individual under 30 considered to be the digital industry's most promising rising star.
Revolution is the UK's only monthly magazine dedicated to digital marketing.
Revolution award for innovation
Agency: i-level and Poke
Digital marketer of the year
Simon Pestridge, marketing director, Nike UK
The Revolution hotshot award
Jamie Murray Wells, founder, Glasses Direct
Agency of the year
Technology & telecoms
Orgy of Fun
Agency: Agency Republic
Leisure & travel
Brand British Airways
Media & entertainment
Brand: Turner Broadcasting/Boomerang
The Big Book Bank
Agency: Wax Communications
iGoogle alcohol awareness gadget
Brand: Cancer Research UK
Brand: British Gas
Best use of search
Brand: Domino's Pizza
Agency: BLM Quantum
Best use of email
Best use of mobile
Best use of affiliate marketing
Brand: Arla Foods/Cravendale
Agency: Outside Line
Brand: Unilever/Pot Noodle
Best use of online advertising
Agency: i-level and Poke
This article was first published on marketingmagazine.co.uk
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