Nike and AKQA triumph at Revolution Innovation Awards

FOR ALL WINNERS VIEW REVOLUTION'S BOOK OF THE NIGHT HERE OR READ ON FOR TEXT VERSION

Having been at Nike for 14 years, Pestridge has overseen a year of innovation at the company that has involved launching Nike PhotoiD, the mobile campaign promoting its footwear.

Nike's agency AKQA won the Revolution award for innovation for NikeiD and also picked up the top agency gong - agency of the year.

I-level, meanwhile walked away with the Grand prix award for the Play Balloonacy campaign for Orange, run in partnership with creative agency Poke. Meanwhile, Jamie Murray Wells, founder of Glasses Direct, won the Revolution hotshot award.

For more than a decade the Revolution Awards have recognised those who consistently push the boundaries of marketing, those who venture into uncharted territory and those that do things that genuinely have never been done before. This year, with an added focus on innovation, the Revolution Awards saw the introduction of a number of new categories, including the Hot Shot Award, which rewards the  individual under 30 considered to be the digital industry's most promising rising star.

Revolution is the UK's only monthly magazine dedicated to digital marketing.

Revolution award for innovation

PhotoiD

Brand: Nike

Agency: AKQA

Grand prix

Play Balloonacy

Brand: Orange

Agency: i-level and Poke

Digital marketer of the year

Simon Pestridge, marketing director, Nike UK

The Revolution hotshot award

Jamie Murray Wells, founder, Glasses Direct

Agency of the year

AKQA

Technology & telecoms

Orgy of Fun

Brand: O2

Agency: Agency Republic

Leisure & travel

Yesterday

Brand British Airways

Agency Agency.com

Media & entertainment

The Insiders

Brand: Turner Broadcasting/Boomerang

Agency: i-level

Financial services

Retirement planning

Brand: Prudential

Agency: in-house

Retail

The Big Book Bank

Brand: Waterstone's

Agency: Wax Communications

Not-for-profit

iGoogle alcohol awareness gadget

Brand: Cancer Research UK

Agency: Essence

FMCG

Live studio

Brand: Inbev/Beck's

Agency: Dare

Automotive

Problem Playground

Brand: Honda

Agency: Collective

B2B

Generation Green

Brand: British Gas

Agency: LBi

Best use of search

Brand: Domino's Pizza

Agency: BLM Quantum

Best use of email

Brand: Argos

Agency: eCircle

Best use of mobile

PhotoiD

Brand: Nike

Agency: AKQA

Best use of affiliate marketing

Brand: Dell

Agency: TradeDoubler

Best website

Milk matters

Brand: Arla Foods/Cravendale

Agency: Outside Line

Best viral

Tipping Pot

Brand: Unilever/Pot Noodle

Agency: AKQA

Best use of online advertising

Play Balloonacy

Brand: Orange

Agency: i-level and Poke

This article was first published on revolutionmagazine.com