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Panini redesigns teen magazine Bliss

LONDON - Bliss magazine has redesigned its logo and page layouts in an attempt to draw in new readers.

Bliss redesign

Bliss redesign

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A sampling campaign will be launched to promote the magazine and will be supported with press ads and retail activity.

The teen lifestyle monthly is aimed at 13-17 year old girls. Its content includes fashion, beauty, celebrity gossip amd real-life stories.

The magazine is published by Panini UK. It will introduce a cover-mounting strategy to promote the new look of the title and increase sales.

The publisher carried out consumer research to identify what readers want from Bliss. The new-look issue will be on sale from 22  April.

 

This article was first published on marketingmagazine.co.uk

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